SWBC Appoints Angelica Palm as Chief Marketing Officer
Angelica Palm, Chief Marketing Officer, SWBC • Photo Credit: SWBC
SAN ANTONIO, March 5, 2026 (FINANCE INTERVIEWS) — SWBC, a financial services company specializing in insurance, mortgages, wealth management, and employee benefits, has announced the appointment of Angelica Palm as Chief Marketing Officer.
Finance Blog
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Finance Blog •
Palm brings more than 20 years of experience in marketing, communications, and brand strategy. In her new role, she will lead SWBC’s marketing initiatives.
Finance News
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Finance News •
Palm previously served at Texas Partners Bank for 10 years, most recently as Senior Vice President, Marketing and Communications Director. In that role, she led enterprise-wide brand development, customer engagement initiatives, and marketing channel optimization across multiple markets.
“Angelica brings a level of strategic insight, creative vision, and operational excellence that will significantly strengthen our marketing initiatives across the entire organization,” said Charlie Amato, Chairman and Co-founder of SWBC.
“Angelica’s ability to bring strategy to life will help propel us into the next chapter of growth and innovation,” said Gary Dudley, President and Co-founder of SWBC.
Before joining Texas Partners Bank, Palm held roles at Giles-Parscale, McDonald’s Corporation, and Moroch Advertising. She holds a Bachelor of Science in Broadcast Journalism from Texas Christian University.
SWBC is headquartered in San Antonio and operates across all 50 states and Mexico.
For more information, visit www.swbc.com.
Source: SWBC
