SAN ANTONIO, March 5, 2026 (FINANCE INTERVIEWS) — SWBC, a financial services company specializing in insurance, mortgages, wealth management, and employee benefits, has announced the appointment of Angelica Palm as Chief Marketing Officer.
Palm brings more than 20 years of experience in marketing, communications, and brand strategy. In her new role, she will lead SWBC’s marketing initiatives.
Palm previously served at Texas Partners Bank for 10 years, most recently as Senior Vice President, Marketing and Communications Director. In that role, she led enterprise-wide brand development, customer engagement initiatives, and marketing channel optimization across multiple markets.
“Angelica brings a level of strategic insight, creative vision, and operational excellence that will significantly strengthen our marketing initiatives across the entire organization,” said Charlie Amato, Chairman and Co-founder of SWBC.
“Angelica’s ability to bring strategy to life will help propel us into the next chapter of growth and innovation,” said Gary Dudley, President and Co-founder of SWBC.
Before joining Texas Partners Bank, Palm held roles at Giles-Parscale, McDonald’s Corporation, and Moroch Advertising. She holds a Bachelor of Science in Broadcast Journalism from Texas Christian University.
SWBC is headquartered in San Antonio and operates across all 50 states and Mexico.
For more information, visit www.swbc.com.
Source: SWBC
